2023 黑松金門高粱「晶彩盛年酒」微風之夜品牌活動

2023 Hey Song x Kinmen Kaoliang “Crystal Age” series Breeze Night Campaign

Intro.
黑松公司與金門酒廠推出的「晶彩盛年系列」高粱酒,是收藏家矚目的年度焦點。展區以水晶切割的完美線條為靈感,延伸出「時尚幾何」主題,同步呼應 2023 微風之夜的璀璨鑽石設計;運用透明壓克力、多角度鋁箔鏡面與光影燈條等,打造現代感十足的金高主題酒展區。現場更邀請微風 VIP 分享展區照片以兌換獨家「金箔高粱霜淇淋」,乘著微風之夜的熱度,成功在社群創造話題熱度。

The “Crystal Age” series by Hey Song and Kinmen Kaoliang is an annual highlight for connoisseurs. Inspired by the precision of crystal-cut lines and echoing the diamond aesthetics of 2023 Breeze Night, we curated a “Modern Geometry” exhibition zone. The installation featured transparent acrylic, multi-angled mirror foils, and dynamic LED lighting to reflect the brilliance. By offering exclusive “Gold Leaf Kaoliang Ice Cream” to VIPs for social sharing, the campaign successfully generated phenomenal social media buzz and a premium sensory experience.

Client
黑松股份有限公司
HEY SONG
Year

2023